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Summer Wellness is an important community health initiative that is a main feature of Dubai Summer Surprises (DSS); one of the best-known fixtures on the emirate’s calendar. Now in its second incarnation, Summer Wellness aims to repeat the success of the inaugural event held last year, which saw thousands of shoppers visiting its stands to receive free health-related advice and information.

Activities on offer at Summer Wellness include free health screenings, cookery shows, fitness demonstrations, quizzes, competitions, edutainment activities and consultations from experts. The event is divided into a number of themes based around the topics of health, vitality, beauty and nutrition. Key sponsors are offering advice on these respective issues.

The 5 themed weeks dedicated to highlighting the important elements of a healthy lifestyle are:

  1. Healthy Eating
  2. Beauty and You
  3. Physical Fitness
  4. Health Check-ups
  5. Health and Hygiene


This year’s campaign will visit at least five major shopping malls over the DSS period, which lasts for a total of 52 days. These include:

  • Dubai Marina Mall
  • Dubai Festival City
  • Mercato
  • Wafi