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In essence a Slimming, Beauty & Fitness brand, VLCC has built its reputation on, and is widely known for, its highly effective scientific and safe, lifestyle modification based weight management solutions and the therapeutic approach of its beauty services. However, the company’s services and offerings straddle almost the entire spectrum of the health and beauty segment.
VLCC’s chain of education and training centres, the VLCC Institute of Beauty, Health & Management provides technical training not only to students wishing to take up beauty and nutrition as a career but also imparts training to professionals in the field wishing to upgrade their skills. In addition, VLCC manufactures and retails the exclusive VLCC Personal Care line of over 100 herbal/ayurvedic skin-care, hair-care and body-care products as well as a range of functional foods like fortified honey and isabgol-a dietary fiber supplement.
Made in the UAE, Jenan is the umbrella brand of Al Ghurair Foods that offers the best natural nourishment available from any processed food. Jenan offers an extensive range that includes flour, rice, edible oils, pulses, burghul, semolina, eggs, pasta and noodles. It has maintained the highest standards in terms of flavour, purity, texture and nutrient content, thus winning the trust of its consumers.
With the current offering of more than 45 product variants across different categories, Al Ghurair Foods intends to diversify into newer consumer food categories in line with its strategic plans to maintain and consolidate its market leadership position.
regional healthcare sector. The organisation has launched a number of successful consumer events, including the Family Health Festival, the No Tobacco Campaign, the Summer Health Festival, Ahlan Ramadan and the Know Diabetes Campaign.